On 27th February 2015, a Supply Chain Conference was organised at our Singapore campus with a great success. This was 6th in the series of such conferences, which were organised in our Singapore and Dubai campuses in the last 7 years. In the past, Supply Chain and Logistics fraternity have supported all our events in Singapore as well as in Dubai. We had a similar overwhelming response this time as well.

The conference was attended by more than 60 delegates comprising of senior representatives from organisations like Dell, Accenture, HP, KMS, Infosys, Zalora, Cognizant, Servion, Singapore Logistics Association, Philip Morris, Modec, DNV-GL, Bernhard-Schulte, Auric Pacific, Singapore Government,   and many others. The conference started with a very dynamic presentation by Jim McAdam, Founder & CEO TVS – Asianics (Singapore) and former President and CEO of APL Logistics, Singapore, highlighted the importance of investment in logistics infrastructure, which in turn boosts the brand image of a nation for future investments.  He cited the examples of China and Singapore in this regard.

This was followed by presentation of S P Jain research on a very contemporary topic of “Investigating the link between Supply Chain Performance on Brand Performance” by Dr. Rajiv Aserkar.  It was an exploratory study to investigate the linkage of Supply Chain performance and brand performance. The Global Rankings of Top 25-supply chain published by Gartner and Global Rankings of Top Brands published by Milward Brown Optimor-BrandZ Top 100 were considered to establish the link.